A/B test shipping rates on Shopify

Lucas Bennett

Head of Digital Experience

Olivers Apparel

“We focused on testing multiple shipping rate strategies to see how they impacted checkout behavior. Live traffic splitting allowed us to run experiments without disrupting ongoing campaigns. The insights helped us refine how and when shipping costs were shown to customers. It’s now part of how we approach checkout optimization.”

Sofia Ramirez

Conversion Optimization Lead

Pura Vida Bracelets

“Running A/B tests on shipping rates and free shipping thresholds gave us clearer insight into buyer sensitivity at checkout. We could compare strategies side by side instead of relying on assumptions. The setup was quick, and results were easy to share with stakeholders. It helped us fine-tune our shipping logic with confidence.”

Ethan Collins

Website Operations Manager

Beardbrand

“We used the app to test different shipping rate combinations without duplicating settings or workflows. Being able to experiment while orders continued as normal was a big plus. The results helped us simplify our shipping structure. It reduced internal debate around which approach worked best.”

Mei Lin

Digital Product Owner

Papier

“Shipping rate A/B testing was our main use case, especially across different regions. The ability to run localized experiments helped us see how expectations varied by market. The analytics were straightforward and didn’t require extra tooling. It supported smarter decisions around international shipping.”

Jordan Alvarez

UX & Site Optimization Manager

State Bags

“We tested multiple shipping rate strategies during checkout to reduce last-step drop-offs. Seeing real-time performance made it easier to adjust and iterate. The experiments ran quietly in the background without customer complaints. It gave us clarity on how shipping costs influence purchase completion.”

Daniel Mercer

Ecommerce Manager

Italic

“We used the app primarily to A/B test different shipping rate structures at checkout. Being able to compare flat rates versus conditional shipping rules helped us understand what customers actually responded to. The tests ran smoothly without affecting site speed or the checkout experience. It made shipping decisions far more data-driven.”

Priya Shah

Product Manager

Snowe Home

“Shipping rate experiments were easy to launch and didn’t require any theme changes. We tested how customers reacted to different shipping costs and thresholds across collections. The reporting made it clear which strategy created less friction at checkout. It helped align our product and operations teams around a single approach.”